Search...

PRESS RELEASE

Argenta: the ceramics that define a new way of living

FLAVIA – Flavia Cenere 60×60 cm.

Four trends that explain why materiality, calm, and continuity have become the new language of interior design.

Contemporary design is experiencing a calmer, more conscious phase, aligned with a new way of understanding how we want to live. After years of constant stimulation and visual saturation, interior architecture is moving towards soothing surfaces, honest materials, and spaces capable of supporting a more balanced everyday life.

In this transition, ceramics take on a central role. Their stability, tactility, and materiality make them a resource capable of modulating light, expressing mineral origin, and creating atmospheres where wellbeing and liveability are essential. Today, ceramics are no longer a simple finish: they are backdrop, structure, and character.

This is where Argenta Cerámica finds its natural place. Its collections do not follow trends: they interpret them through the lens of architecture and a more human, essential idea of dwelling. Its approach responds to a global sensibility that values clarity, serenity, and spatial continuity.

In this new era, to speak of interiors is to speak of liveability: of spaces that accompany the rhythm of life, reduce visual noise, enhance light, and strengthen the connection with nature and the outdoors. Ceramics —capable of becoming skin, structure, and atmosphere simultaneously— are consolidating their position as one of the key materials for shaping this more conscious way of living.

The four trends proposed by Argenta emerge from this pursuit: a way of living that is calmer, more authentic, and more mindful.

Calm interiors. Neutrality, soft light, and visual wellbeing.

LEVEL – Level Perla 120×280 cm.

RAFFAELLO – Raffaello Ivory 60×60 cm.

One of the clearest shifts in contemporary interior design is the preference for calm spaces: surfaces that reduce visual interference, soft palettes that allow the architecture to breathe, and finishes that accompany the light without imposing themselves. These interiors ease visual pressure, bring order to everyday life, and turn the home into a place that supports and nurtures. They are spaces designed to be lived in, not to impress.

Level is one of the materials that best expresses this attitude. Its range —Perla, Arena, Marfil, Plomo— works as a sober, balanced foundation on which to organise the space. The matt finish softens the reading of the environment and enhances natural light, while the Track pieces, with their linear relief, add depth without disturbing the serenity of the whole.

At the same time, the polished finishes of pieces such as Raffaello or Nesta provide a subtle sheen that reinforces this aesthetic of quiet luxury: a discreet elegance perceived more in the atmosphere than in contrast.

Contemporary materiality. A return to the essential matter.

BERGSTEIN – Bergstein Ivory 60×60 cm.

Contemporary design is reclaiming the strength of material in its most essential state: monolithic surfaces, matt textures, and mineral tones that evoke stone, sand, or lime. It is a language that prioritises stability and authenticity, capable of bringing grounding and balance to an accelerated moment. This trend looks towards materials with mass and architectural presence, without relying on graphic effects, turning the home into a secure and structured environment.

Bergstein embodies this pure minerality. Its sober, balanced surface acts as an architectural skin, offering depth and serenity without the need for decorative resources. Its tones —Light, Pearl, Ivory, Grey, and Dark— create a homogeneous stony landscape that conveys firmness, continuity, and a distinctly contemporary solidity.

This origin-rooted materiality aligns with a geological reading of the interior: strata, layers, and densities that evoke materials extracted from the ground rather than applied to it, reinforcing a sense of authenticity and permanence.

BERGSTEIN – Bergstein Extrem Grey 90×90

Interpreted stone. Surfaces that translate nature into calm and architecture.

Contemporary ceramics take stone into a more sophisticated realm, where the natural becomes architectural graphic. The mineral is reinterpreted through a contemporary, liveable lens, aligned with interiors that seek serenity rather than impact. Subtle veining, clean lines, and warm tones define this trend, bringing character without imposing it.

Within this framework, Eterna brings together several complementary approaches. Flavia interprets travertine with precision and calm: horizontal or vertical veins that guide the eye, sand tones that introduce warmth, and the Rigata relief that adds direction and texture. Raffaello offers a more organic reading, with cream and ivory veining that envelops the space with gentle elegance. Nesta, the most expressive, unfolds long, fluid veins that introduce movement and a restrained, scenographic gesture.

If essential minerality speaks of mass, interpreted stone speaks of calligraphy: stone transformed into natural drawing, capable of adding emotion, depth, and a sophistication fully compatible with everyday life.

RAFFAELLO – Raffaello Cream 60×120 cm.

FLAVIA – Flavia Duna Rigata 60×120 cm.

Interior–exterior continuity. A single language for the entire home.

Contemporary architecture tends to blur the boundaries between inside and outside. Materials no longer belong to a single realm; instead, they act as a unifying thread connecting rooms, terraces, and outdoor spaces. In this gesture of continuity, ceramics play a decisive role due to their stability, durability, and ability to maintain a coherent reading across different contexts.

The 20 mm versions of Level Extrem allow the same language to extend from interior to exterior, preserving tone, texture, and architectural presence. This visual continuity enlarges spaces, enhances light, and reinforces the sense of a fluid, coherent home.

Living with spatial continuity is living more naturally: the home feels more expansive, the connection with the surroundings is strengthened, and spaces become more liveable. It is a way of inhabiting that is more open, lighter, and closely connected to light and nature.

LEVEL – Level Out Arena 90×90 cm.