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PRESS RELEASE

Argenta reinforces its dual commitment at Cersaie: design and architecture.

Argenta Cerámica, specialized in the design and production of architectural and interior design pieces, will once again be present at Cersaie, the leading international ceramic fair, taking place in Bologna from September 22 to 26.

On the occasion of the event, Argenta is also launching an international communication campaign under the slogan “Pure. Essential. Refined.” The concept revolves around the reinterpretation of marble with maximum technical precision, conveying material purity, essential beauty, and sophistication. With a minimalist and universal style, the campaign accompanies the presentation of the brand’s new collections and strengthens its global positioning in the fields of design and architecture.

The new stand builds on the recognition received last year, when Argenta was awarded the “Best Stand” at Cersaie 2024 — a prestigious prize granted by ADI (Associazione per il Disegno Industriale) and decided by an international jury of design experts. This award reinforces the company’s status as one of the brands that best interprets ceramics in exhibition spaces, highlighting its commitment to detail, innovation, and the architectural quality of its ephemeral projects.

FLAVIA – Flavia Duna Matt 120×120 y Flavia Duna Matt 120×280 cm.

Novelties Cersaie 2025

The first of the new releases is Bergstein, a deeper reinterpretation of German Jura stone. Available in six shades ranging from light beige to deep grey, it is offered in both porcelain and white-body wall tiles.

Its formats, which range from 30×60 cm to large slabs of 120×280 cm, make it suitable for residential, contract, and outdoor projects — reinforcing Argenta’s commitment to stone-inspired materials with a contemporary language.

BERGSTEIN – Bergstein Pearl 120×120 y Bergstein Pearl 120×280

Introducing Eterna, a new family of exclusive marbles, featuring Flavia, Nesta, and Rafaello.

The Eterna product family is born, featuring three new proposals: Flavia, Nesta y Rafaello. Each one draws inspiration from iconic marbles, reinterpreted in porcelain with a high level of technical and aesthetic precision.

Flavia takes its cue from the classic Travertino of Tivoli. Its warm tones and linear veining evoke Mediterranean building traditions, now adapted for contemporary projects. Available in matte, lapped, and rigata finishes, and in formats up to 120×280 cm, Flavia is suitable for both indoor and outdoor use, ensuring visual continuity across all types of spaces.

FLAVIA – Flavia Cenere Matt 120×120 cm. y Flavia Cenera Matt 120×280 cm.

Nesta is inspired by Carrara Calacatta. Its bright white background with grey and gold veining creates surfaces with striking expressiveness. The large 120×280 cm format brings this graphic intensity to large-scale projects, while its various finishes — matte, polished, silk, and lapped — expand the design possibilities depending on light and spatial use.

RAFFAELLO – Raffaello Cream.

NESTA – Nesta White 60×120 cm.

Rafaello reinterprets the Avorio di Segesta marble from Sicily. Offered in soft tones such as Cream and Ivory, it brings luminosity and chromatic balance, making it a versatile choice for homes, offices, or public spaces. Rafaello adapts seamlessly to a wide range of contexts, with a subtle yet distinctive style.

With these three new series, Eterna becomes a true anthology of reimagined marbles — bridging geological tradition and technical porcelain innovation, and offering a wide range of solutions for international architecture and interior design.